Decision of Magazine Title

I have chosen to name my magazine Fiend. I have made my decision based on the idea of the meaning of the word because it means either an evil spirit or demon. This is because in the rap industry it isn't exactly heaven and there are always things being heard like gang fights and terrorism and I think this word sums all of that violence up. Also I think it is a unique title for a magazine because it stands out and is unusual. It is not similar in any way to another magazine title and especially a hip hop magazine. I understand that people may have to look twice when reading the title but that is that draws the reader in and making them want to read on.

Double Page Spread - Flat Plan's

These are some mock ups of the double page spread. These are all of my original ideas that I may include in the double page spread. All of the designs include a header and at least two images. All of the different layouts show a wide variety of ways that my double page spread can be laid out. I will need to pick one of these designs to take forward and produce a draft of my double page spread to see if the layout works and if I like it.

10 Examples of Fonts

Above are examples of fonts that I have considered using for my magazine. All of these fonts are bold and will stand out. There are two very unique and original fonts such as the 'Hanging Letters' font and also the 'Bubble' font. All of these fonts stand out but each for their own reasons whether they are bold and big or if they have a uniquely shaped letter style or even if they include a texture within the font. 

Photographer / Graphic Designer / Magazine Creator

Photographer:

Alex Welsh - Alex Welsh is a documentary photographer based in Brooklyn, New York. The interest he has in photography lies in its ability to examine longstanding systemic problems in society and establish a dialogue with audiences to confron those issues. His clients include The New York Times, The Wall Street Journal, The Fader, Business Week, Nike, FYLP Media and The Oakland Tribune. Alex claims that he does not have a specific style or technique but that is what makes his work unique. He says he is always trying to figure out and find out what makes his work unique.

Graphic Designer:

Jack Hunter - Jack Hunter is a graphic designer and has designed covers for magazines like 'The New Yorker' and he is based in Liverpool. A company called Downtown In Business (DIB) took Jack on as an apprentice and he has now been promoted along each stage and has ended up as a graphic designer from the company that distributes his work into magazines and also other forms of social media.

Magazine Creator:

Noah Callahan-Bever - Noah Callahan-Bever began working in magazines when he was 17, serving as the senior editorial assistant at NYC's ego trip magazine. He began attending NYU, in 1997, and already spent the summer fact checking at VIBE. Through out college Noah maintained the position of contracted Writer-At-Large for VIBE's spin-off, BLAZE. In the years after leaving school Noah tried his hand at a number of related trades, A&Ring for a Sony distributed label and writing numerous programs for MTV and MTV News, however in 2002 he returned to magazines as the Editor-In-Chief of Mass Appeal. Eleven months later he was asked to be the Senior Editor of VIBE, which he did for 2 years before joining the staff of Complex as Deputy Editor in 2005.

Fashion Associated with Hip Hop

The fashion associated with Hip Hop is a distinctive style of dress originating with the African-American youth living in New York City and Los Angeles. Each city contributed various elements and unique styles to its overall representation seen worldwide today. Hip Hop fashion complements the expressions and attitudes of Hip Hop culture in general. Hip Hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as it is mainly street wear which is also seen as a whole across the world and for all ethnicities.

The typical brands you would find to do with Hip Hop in the present day are:
- Nike Air Jordan
- A Bathing Ape
- Billionaire Boys Club
- Crooks and Castles
- Supreme
- Stussy
- Ralph Lauren
- Gucci
- Carharrtt
- Black Scale

Magazine Cover Construction Task

Mobb Deep play a massive part in the old school hip hop industry which is why I used them for the front cover. I went with a simple black and white colour scheme to match the image and decided to add the Crooks and Castles logo which Mobb Deep are sponsored by. For the header and 'Mobb Deep' text I used the font called Motion Control because it is big, bold, easy to read and it stands out. With 'The Infamous' text I have used another font called 'Russian' because it gives the cover uniqueness and originality. 

20 Song Playlist