Thursday 26 February 2015

Saturday 7 February 2015

Draft Article

Devatharu has had the previlage in his career by making beats and DJ’ing for many huge artists in hip hop and grime such as JME, Stormzy and Future. As you may know the majority of his work is beat making and producing but he didn't start his career like this. He started by rapping. His first album titled ‘Tharu Rise’. CeeJay’s single was one of the first Devatharu had produced and was a great achievement that started his future in the hip hop industry.

CeeJay started his career in late 2012 with his first debut single produced by Devatharu. CeeJay was only 16 at this time which meant he was one of the youngest rappers to have made a single that reached the top 40 on the iTunes hip hop charts. In early 2013 CeeJay signed to an independent record label named Top Dawg Entertainment, TDE, which gave his career the starter boost he needed to progress in making his first album.

What was your first single called and where did you get inspiration?
Devatharu - My first single was called ‘Forever Is The Future’ which was basically a beat i made myself which took me at least a whole week to come up with because of the different bass tones. I rapped about what I thought the future held for me.
CeeJay - The name of my first single was ‘Embracing Earth’ which was about the way of evolution on this world and the way people can adapt and develop new things which is a feature I struggled with in my childhood.
Who do you look up to as role models?
Devatharu - Many people may compare me to artists like Tinchy Stryder with the way I rap but he is one of the many artists I don’t rate so I would say my role models in the hip hop industry are Biggie and 2pac


When did you first decide you were part of the hip hop industry?
CeeJay - As soon as I stepped into that studio to record my first single that is when I felt that I had joined the official world of rap.
Devatharu - This may sound unusual but I feel that when I first witnessed Skepta recording in his studio live and I was the DJ, that is the first time I became a part of the hip hop and grime industry. One of my best experiences.

Test Shots










Tuesday 3 February 2015

Analysis of Institution


The Bauer Media Group publish magazines such as 'MOJO' and 'Q' which are very popular magazines in their genre of rock and reggae. Even though this does not match the same genre of magazine I am making then they will maybe start wanting to publish an other genre or genres of magazines to give them a wider variety. Also this is a very successful group so they will help me to sell as many copies of my magazines.

Sunday 1 February 2015

Analysis of Magazine Titles






Complex - The font used for this title has two main features that stand out. These features are boldness and roundness. We see that this font is bold because of the thick letters causing the name to stand out and we also see the roundness used to pursue originality because most bold titles are squared. 

Fader - The first thing you see when you look at the title of this magazine is the filled in square around the F. The creators have done this to create a built in logo which is disguised in the title. Also they have done this so their magazine will be recognised instantly because of the uniqueness of the title and the originality of the logo. The font used is an upper-case bold font which makes the title stand out.

Rap-up - Symbolism is used within this title with the use of the word 'up' and the symbol of the arrow pointing upwards. The way that the word and symbol are combined together makes this title very unique and recognisable to buyers. This is also another way that logos can be combined with titles. Again a bold font is used to catch the eyes of the reader. 

Respect. - I think this title has a hint of uniqueness but also the creators wanted to keep it simple and not over powering which some titles can be. This is the first magazine name I have seen with a full-stop used which is a small sign of originality. Again the text is bold and big.

Vibe - The final title is Vibe. There is a hint of symbolism used within this title because the V is slightly italic. Again the use of a bold font makes the title stand out on the page.

Audience Research

Tupac Shakur - Fans of Tupac Shakur are usually females aged from 25-39. They have average grades and are regionally based in the Midlands and London. They usually have professions in either law, consumer goods or travel and hospitality. They have less than £125 a month to spare. They have hobbies like spending time with friends and driving. They have general interests in movies, parenting and video games. Their favourite sports are boxing and football. They describe themselves as loving and motherly. They are occasionally nervous and quick tempered. They are online for almost 50 hours per week. Some of the many companies they are customers of are ps3, redbull, nandos and subway. The main brands they take interest in are Nike, Adidas and Ben Sherman. Other artists they like consist of Dr Dre, Wu-Tang Clan, The Notorious BIG and Cypress Hill. They read magazines such as More and Maxim.

Wu-Tang Clan - Fans of the Wu Tang Clan are males aged from 25-39. They also have average grades and their spare monthly money is less than £125. They are from London and the South Coast and usually have professions in law or wholesale and retail. They enjoy listening to music, going to the cinema and using the internet. They describe themselves as thinkers and imaginative but on occasion are lazy and procrastinating. Their most likely cars are Audi's or BMW's. Other artists they take interest in are Cypress Hill, Method Man and Snoop Dogg. They are online for 31-35 hours per week and read certain magazines like NME and The Wire.